BikeBiz Bicycle and cycling retail news
BikePark Wales has entered into a new partnership with Enve via exclusive UK distributor Saddleback to become Europe’s only Enve demo centre.
The new team-up will see a complete set of Enve demo wheels in 26”, 27.5” and 29” available for potential customers to trial on the great trails at BikePark Wales.
“This partnership with BikePark Wales is a great opportunity for Enve," explained Ash Matthews, UK Enve brand manager. "We’ve been fans of what they are doing at the park since day one. As both a sponsor of the park and a demo partner we have a great opportunity for our customers to test our products on some of the best trails in the UK. Purchasing a set of Enve wheels is not something you do every day and we want our customers to be sure they have chosen the perfect product for their riding style. The demo centre at BPW will allow customers to try multiple wheels on their own bike allowing them to be sure they have made the right choice.“
Visitors to BikePark Wales will be able to pre-book the Enve wheels they wish to demo via a new online booking system. The trained and experienced team at BPW will look after each demo customer on a one to one basis, fitting the wheels to their bike on arrival and keeping contact with them throughout the day. Customers wishing to experience more than one wheelset in order to cross compare before making a purchase are encouraged to do so at no additional fee.
The fee to demo a set of Enve wheels for a full day at BikePark Wales will be £70. This fee is fully refundable to any customers making an Enve wheels purchase from BikePark Wales after the demo. BikePark Wales will be holding stock of popular Enve wheel models.
FOX
Additionally, the existing Fox demo centre at BikePark Wales has been overhauled with a full range of Fox 34 and 36 forks in various wheel sizes and travel options as well as Fox Float Evol, Float X and X2 rear shocks to suit all popular bike models. The shop staff at Bike Park Wales are all Mojo trained and the suspension demo costs start at £50 which, like the Enve programme, is refundable with any purchase.
BikePark Wales director Martin Astley added: “We are lucky enough to be working with some of the greatest brands in mountain biking here at BikePark Wales. Fox and Mojo have been with us since day one and we have been running a grass roots demo programme with them since we opened two years ago. Along with our fleet of flagship Trek rental bikes we already had a good demo offering. The addition of Enve as both a sponsor of the park and a demo partner along with an expanded and improved demo stock from Fox and the new online booking system must surely make us one of, if not the best place in the UK to try before you buy.”
