BikeBiz Bicycle and cycling retail news
Global online fitness platform Zwift has announced its first worldwide retailer initiative.
Dubbed ‘ZED’ for Zwift Experience Dealer, the program aims to help close sales on trainers, both smart and traditional, sensors, exercise mats, water bottles, and other gear vital to indoor training.
ZED program participants can purchase Zwift membership cards as an incentive to create retail bundles for customers so that their entry into the indoor cycling category can be as ‘seamless as possible’. Retailers have the option of purchasing cards containing either three month or twelve month subscriptions and can purchase them wholesale direct from CycleOps and Wahoo and Madison, with more dealers to come.
“One of the biggest barriers in indoor cycling is figuring out the gear needed to get started and how much or little a trainer setup can cost,” said, Zwift VP of business development Mike McCarthy. “By bundling hard goods with software like Zwift, retailers can create a compelling, easy to understand package that will get customers into a new category, riding their bikes more often, and increasing demand from their local bike shop.”
Registered Zwift Experience Dealers are eligible to receive in-store marketing collateral and promotional materials outlining the fitness benefits of indoor cycling and Zwift.
