Finish Line has introduced E-Shift Groupset Cleaner as a no-rinse degreaser and cleaner specifically formulated for electronic groupsets, such as Shimano's Di2 and others now on the market. E-Shift won't rot through the rubber and plastic sealed systems found on electronic groupsets. The American company launched the new cleaner at the Deer Valley PressCamp in Utah. Other products on show – albeit launched earlier – included the Chill Zone metal parts freezer and freer, and the Max Suspension stanchion spray.
Journalists at PressCamp were given the company's No Drip Chain Luber to test. This features a non-drip wicking pad for precise and mess-free chain lubing, and can be filled with any bike lube.
At Eurobike, Finish Line will launch Pedal & Cleat Lubricant, a non-sticky spray that applies as a film. It was developed with Speedplay, but will work on any cleat system.
Derek Goltz, Finish Line marketing manager, said:
"Like the Max Suspension Spray, the Pedal & Cleat Lubricant is one of those products you've just got to test to see how much of a difference it really makes."