BikeBiz Bicycle and cycling retail news
Etixx, the sports nutrition label and title sponsor of the Etixx-Quickstep pro cycling team, has recruited Fusion Media to handle its UK marketing.
Founded in 2009, Etixx is dedicated to providing the best in nutritional support to endurance athletes during every stage of their performance. Etixx has created a wide range of sophisticated nutritional products and supplements suited to the needs of those active at a professional, recreational, or amateur sports level.
In addition to their title sponsorship of Etixx-Quickstep, Etixx are also the Official Sports Nutrition Partner of both Orica GreenEDGE and Tinkoff Saxo professional cycling teams.
Richard Marriott, Etixx’s Head of Business for Omega Pharma Ltd, said: “Fusion have a wealth of experience in the endurance sports market and a deep understanding of sports nutrition, making them the perfect partner for Etixx. The team’s energy and enthusiasm for the brand really impressed us, so too their knowledge of what it takes to build relationships with consumers in this market. We look forward to working with the Fusion Media team.”
Adam Tranter, Founder and Director of Fusion Media, said: “Etixx is a brand with huge potential and great recognition and awareness in continental Europe. We’ve been impressed with the quality and attention to detail Etixx brings to the development of its products and brand. We are looking forward to helping accelerating Etixx’s growth in the UK across PR and social media.”
Stock of the product is now available to UK cycle shops, with some stockists already in place. Stores can make contact via matthew.cook@omegapharma.co.uk.
For more information on Fusion Media, click here.
