The look of the products has been re-designed, with additions to the colour palette and a streamlined, modern athletic look.
Whilst focussing on the aesthetics, the brand also invested in build quality and durability. Haglöfs broadened the range of items in L.I.M, their most lightweight line, and made them lighter and more resilient. It examined the way in which the pieces specially made for intense outdoor activity fit the wearer's form and improved it.
An ultra-sustainable new jacket called the Eco PROOF was added to the line for Summer 2017. Built with eco-friendly fabric and fluorocarbon-free DWR, many of its parts can also be repaired and switched out.
Another key development this season is the expansion of the Junior line. This range brings the best of the Spring/Summer 2017 products down to size for the younger generation. The line is fully featured, functional, made from premium technical fabrics and every bit as hard-wearing and element-proof as the version for adults.
For more information, head to the Haglöfs website here.