The Hövding airbag helmet which balloons when an impact is imminent has now sold more than 50,000 units, says the company. The helmet – which is more of a collar, really – has been available since 2012.
Sales more than doubled between September and December compared to last year, said a company statement.
Hövding CEO Fredrik Carling said: “50,000 is a huge milestone for us. We believe that a focus on safety should be at the forefront of every urban cyclist’s mind and we have worked hard to provide a functional and attractive solution. 2017 is a key year for us and we fully expect sales to grow exponentially as we change the way the world views cycling safety.”
The Hövding airbag is now sold in over 836 stores across 17 countries around the globe.
Hövding's PR officer Matt Village said: "The interview with Fredrik Carling in BikeBiz a few months ago helped drive UK sales immensely for us."