Ison has announced that it will take over the distribution of Happy Bottom Bum Butter with immediate effect.
The specialist cycling balm, which is produced by renowned independent bike shop owner Charlie the Bikemonger, will now be available directly from the Cambridgeshire-based distributor.
Owner and creator Charlie the Bikemonger commented: “This is a locally produced vegan chamois cream/butter with a difference; it’s really incredibly effective and it's also 100 per cent natural.
“Ison is a great distributor and it’s really fantastic to work closely with them to get Happy Bottom Bum Butter into local bike shops around the country.
“We love the branding; we've found it sells really well off the counter. People are curious and amused by the bold design and labeling – it’s flying off the shelves as a perfect stocking filler."
The product features a mix of naturally sourced ingredients including clove oil for natural pain relief, Egyptian geranium oil and vegetable glycerine, which helps target sensitive areas.
A 100ml jar retails at £17.99 per unit. More information can be found here.