Max Bikes PR has linked with Indic8or, the motion activated indicator style cycle light, thought up by a black cab driver and brought to market by Modern Safety Solutions.
Packaged as a single light, the Indic8or is designed to let drivers know when a cyclist is turning right and is strapped to the wrist of the rider, blinking only when held parrallel to the ground.
Cycling PR consultant and blogger, Keith Jepson said of the product: "The Indic8or is light weight and strong, strap it on and you would hardly know it is there, it is intuitive and only works when making a proper arm signal returning to sleep mode while your hands are on the handlebars. Robust in all weather conditions and uber bright we have used the product for daily cycle commutes over the last six weeks and it now an established accessory in our ride kit."
Max Bikes PR will now promote the brand, which will be available on line at www.indic8or.com and through major on-line and high street retailers.