May new product round up

Suarez Elite Bib shorts
Direct : 07545593413

Suarez is looking for dealers to get in touch with a view to sampling some of the Columbian firm’s gear.
For those who specialise in high-quality road cycling goods, the Elite line provides many of the head-turning goods within the catalogue, with the Elite Bib Short a fine example.
The Elite Plus range comes with a compression system that supports and improves blood circulation, reducing muscular fatigue. Another feature is the Active Carbon System, which offers highly efficient moisture transfer rate. The Elite Chamois is a soft anti-bacterial, anti-friction and flatlock stitched, meaning the Bib short offers plenty of performance advantages on a garment that doesn’t cost the earth.
The bib shorts come in three stylish colours with a relaxed fit and all the latest fabric technology built in.

Proporta cases and mounts
Direct: 08451232848

Proporta is best known for its high-end phone and iPad cases, as well as side projects, which the firm tells BikeBiz it creates once a year to challenge the team.
This year’s alternative product has been designed in collaboration with Camera Demon, a small firm created to address the gap in the market for helmet mounts for everyday compact digital cameras.
The Camera Demon is a slimline unit which simply fixes to the helmet’s curves with an adhesive patch that can reportedly keep a weight of up to three kilograms stable – apparently enough to hold a full size DSLR if you’re brave enough.
Clipping easily in and out of the fixed bracket via a quick release lever, the Camera Demon fits all standard threads found on cameras and the bracket will rotate through 360 degrees, as well as tilting front to back, allowing the rider to fix their desired angle.
Proporta also has plenty of other products suited to the bike market, from iPhone cases designed alongside Ted Baker sporting bicycles, to waterproof cases for mobiles and kindles.

Breffo Spiderpodium
Direct to retail: 02920 003298

One of the more versatile bike-mounted phone holding devices we’ve come across, the Breffo Spider Podium was initially designed as a tripod for difficult situations, but has evolved to be capable of holding phones and tablets securely to a bike’s stem, among other applications.
The British steel frame is coated with a soft rubber, which together bend easily around a device. The eight legs wrap entirely around all the smart phones we’d tried it with here at BikeBiz.
The spiderpodium is supplied with an insert that slips into the central cutout to hold, or hang, digital cameras making this a particularly useful product to those who like to document their outdoor adventures.
The Spiderpodium suited to mobile phone sized devices retails for £14.95 and comes in a variety of colours.

Zipp’s disc ready Firecrest 303
Fisher Outdoors: 01727 798345

The Sram Group has further signalled its intention to take road going disc wheelsets (and 11-speed) seriously with the launch of the Zipp Firecrest – to be available as a carbon clincher or tubeless wheelset.
Though the press imagery suggests the wheelset is aimed at the cyclocross rider, there’s nothing to explicitly state as much in the branding.
Compatible with Shimano and Campagnolo’s 11-speed offerings, the hub will roll on larger Swiss stainless steel bearings than previous versions of the popular wheelset, upping the longevity. It’s laced in a 24 spoke three cross pattern, optimised for stiffness and acceleration. The Firecrest’s race-proven, braking surface free, 45mm rim depth is both stable and aerodynamic and features the dimpled surface of previous models.
The wheelset will land with worldwide distributors from July. The carbon clincher will cost around €2,600 a pair, while the tubulars are to retail for €2,300. Weights are 1,680g and 1,435g, respectively.

Santa Cruz Bronson
Jungle Products: 01423 780088

Based around a designed from the ground up new frame, suited to 650B wheels, Santa Cruz’s Bronson is described as a ‘new perspective on what a 6-inch travel bike can conquer.”
With both carbon and aluminium frames winging their way to distribution partner Jungle Products as we type this very magazine. There will be a large range of finishing kit options, as well as ten possible decal combinations for the Enve spec wheelset. The Bronson will now take over as the Santa Cruz Syndicate’s race build.
As standard, the frame will come with a custom tuned Fox Float CTD Evolution, though upgrades to a custom tuned Kashima Float CT with an adjustable boost valve will also be stocked.
Aluminium models will land this month, while carbon spec framesets and builds should already be on the way out to dealers.

Weldtite lubrication POS
Various distributors

Weldtite has revealed a new ready stacked POS unit that is currently available to dealers at a discount of ten per cent.
The counter-top unit comprises a selection of the three most-popular lubricants – the Extreme Wet lube, Performance lube and TF2 Plus Dry lube.
There are three sizes of product within the selection, which holds 75ml, 100ml and 125ml bottles, meaning the stand can easily be re-stocked with the best sellers. The package comes individually boxed with all the items pre-packed into the tray.
The package includes six 100ml TF2 Performance All-Weather Lubes, and three of all of the following; TF2 Plus Dry Lube 75ml, TF2 Plus Dry Lube 125ml, TF2 Extreme Wet Lube 75ml, TF2 Extreme Wet Lube 125ml. All five lines are sold separately in refill packs of ten.

Great British Bike Rides
Cordee: 01455 611185

Celebrating the very best routes on offer to road cyclists throughout the length and breadth of Great Britain, Dave Barter’s new book details intimately 40 of the best rides around.
Covering as far north as the Isle of Skye and as far west as Snowdonia and the Brecon Becons, the book is divided into four sections – Southern England, Northern England, Scotland and Wales.
Having himself toured 9,000 miles in prepartion for the book, Barter tackles the Dragon Ride route, as well as classics such as the Fred Whitton. Each ride is accompanied by detailed information on mapping, equipment gradients and a set of GPX files that can be downloaded with each book purchase.

Hamax
Zyro: 01845 521700

With stock now available from Zyro, the Hamax Caress takes pride of place at the top of the Hamax range at £149.99.
One-handed adjustability of foot rests and back supports combined with 20-degrees of full seat recline and a lockable safety bracket make the Caress one of the most user friendly, comfortable and safe child seats on the market.
As well as ease of use for the end user, the Hamax Caress (and the rest of the range) is well suited to the retailer too. The fitting system is adaptable for almost all frames, thanks to the bar replacement scheme, and includes a secure quick mounting solution which does not interfere with cables. This means that fitting a bike in the workshop is quick and easy. Two different POS solutions are available based on the size and preference of the shop; one low space solution capable of displaying two seats plus accessories and one full-size display to mount a seat to so the product can be demonstrated to the customer. A comprehensive range of seats and accessories plus stockists deals further assist the retailer.