All Mountain Style's Frame Guard is an adhesive, semi-rigid PVC guard, in a honeycomb structure that provides high impact and abrasion resistance.
If you've already heard of the product it might be through the medium of brand ambassador Cedric Gracia.
With product unit sales almost into five figures, distribution is already in Belgium, China, Chile, Cyprus, Czech Republic, France, Hong Kong, Macau, New Zealand, Norway, Poland, South Africa, South East Asia, Spain, Switzerland and Taiwan. Key omissions from that list - the UK, US and Germany - are main targets for All Mountain Style and the firm is actively seeking distribution in those markets.
Why honeycomb? According to the makers it reduces thickness and weight and easily adapts to bike frame curves. It's easy to remove by applying heat via a hairdryer, won't yellow over time with lifelong UV durability and is transparent.