Raleigh unveiled its 2014 range yesterday (Sunday July 21st) at the National Motorbike Museum near Birmingham, with the event also running today and tomorrow.
Raleigh has been presenting the first samples of its 2014 bikes with new MTB and BMX bikes from Diamondback, new electric, mountain and road bikes from Haibike, and new accessories from the likes of RSP, Moon, XLC, Squire, New Loox, Schwalbe, Dare 2b and Lusso.
The event hosted presentations from the likes of sales director Phil Rickaby, summarising the busy 12 months for the company, during which it was acquired by Accell Group, the launch of Raleigh TV, Raleigh Rewards and My Shop Online services, partnerships with Nutella, McDonalds, Red or Dead and the Beano, and a series of other online and off-line measured designed to raise brand awareness and build consumer demand.
Marketing director Geoff Giddings introduced the key new Road models (including carbon and alloy performance Militis and endurance Revenio ranges, an Aura time trial range and an RX cyclocross range), lifestyle/city models and children’s bikes. He also introduced new developments in the Diamondback mountain bike range, which sees a move to 29” and 27.5” wheels, and the Haibike range, which has seen some major success with its Xduro electric bike models.
Raleigh UK MD Mark Gouldthorp commented: “With the Raleigh brand we’ve moved things forward yet again with an expanded offering at the performance end of the market and developments in the rapidly expanding world of cyclo-cross.
“It’s an exciting time for our other in-house and distributed brands too as their product offerings expand to cater for the ever growing niche markets and specialisms within cycling.
“From junior bikes to world-beating bikes, we’ve got pretty much all the bases covered so if there is one show the independent bike dealer can’t afford to miss it’s this one.”