Schwinn launches child-proportioned bikes into big-box stores in US - BikeBiz

Schwinn launches child-proportioned bikes into big-box stores in US

Schwinn does an "Isla" by making child-proportioned bikes.
Author:
Publish date:
1-schwhinn.jpg

Schwinn is following the lead of Britain's Isla Rowntree's Islabikes by creating its SmartStart range of child-proportioned bikes. The range will be available only through mass retailers including Target, Toys R Us, and Walmart, with pricing starting at under $100.

“SmartStart places Schwinn as a leader in the category of children’s bicycle design,” said Dave Duecker, vice president of product for Schwinn. “We are creating a better fitting bike for children while instilling confidence and getting them excited to ride bikes.”

Schwinn has redesigned all of its 12-inch, 14-inch, 16-inch, 18-inch and 20-inch wheeled bicycles to properly fit a child’s proportion addressing key touch points on the bike such as leverage, gearing, comfort and weight, says the company.

Schwinn’s SmartStart geometry is said to make learning to ride a bike easier for kids. It increases a child’s leverage by matching pedal width to the child’s hip width while also pushing the pedals slightly forward. Additionally, each bike is equipped with seats and grips designed to support smaller bodies. Combined with a lighter bike frame, this helps a child maintain control of their bike.

Schwinn is owned by Dorel Industries of Canada. Dorel also owns Cannondale, GT, Mongoose, Charge and Fabric of the UK, Guru, and Sugoi. 

Featured Jobs

cycles service promo

Shop Manager/ Head Mechanic

Cycleservice Limited I Sidmouth, East Devon I Salary: £22,000 Plus Share Incentives Available I Date Published Wednesday 30th May 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018

Sigma-Sports

Social Media Executive

Sigma Sports I Hampton Wick, Surrey I £22,000 to £24,000 per year I Date Published Monday 4th June 2018