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Pelotan, a new sun protection brand designed specifically for cyclists has been launched in the UK and Europe.
The product was crafted to offer a ‘once a day’ sun protection, allowing riders to stay in the saddle longer.
The flagship product is an alcohol-based spray, which is clear, quickly absorbed and breathable. It has been laboratory tested as lasting up to eight hours at SPF 30.
Director at Pelotan Tom Austen commented: “riding in the sun is one of the greatest joys of cycling, but also presents challenges if you’re unprepared. We set out to create sun protection specifically for cyclists because legs should only burn on the inside, not the outside!
We are launching across Europe in Summer 2018 and believe riders of all abilities can perform better if they avoid sunburn – from the pro peloton to the casual club rider. Pelotan is designed to give cyclists maximum comfort whilst riding and help craft those all-important tan lines.”
