BikeBiz Bicycle and cycling retail news
Shimano TweedLove Bike Festival has announced what the event is calling the biggest bike demo in the UK this year.
Featuring mountain, road, gravel and e-bikes – with an emphasis on mountain bikes – the three-day Demo Weekend is a new addition to the programme for TweedLove, the annual bicycle celebration in the Scottish Borders.Held in Peebles over the weekend of June 9
Held in Peebles over the weekend of June 9th to the 11th, the list of events now also includes a road bike sportive, urban cyclocross racing, closed road family riding, kids events, an expo, an entertainment programme, festival food and craft beer within the town centre-based event village.
The bike demo will include hundreds of mountain, road and e-bikes, including a selection of new models. The demo sessions run from Friday through to Sunday with some demo slots available for advance booking online; the remainder will be available on a first-come-first-served basis on the day. A dedicated MTB demo loop will take over trails in the Glentress forest, while the road demo loop will access the quiet and scenic tarmac surrounding Peebles.
“We know there’s going to be high demand for some bikes in particular,” said festival director Neil Dalgleish. “People have the chance to pre-book if they’re quick.”
Bike brands confirmed so far include Cannondale, Cotic, Cube, Evil, Genesis, Ghost, Ibis, Intense, Marin, Mojo/GeoMetron, Mondraker, NS Bikes, Nukeproof, Orange, Saracen, Scott, Shimano Steps, Vitus, Whyte and Yeti, with more being added over the coming weeks.
Other brands will also be there to show and tell about their latest ranges in the expo, including Shimano, Bliss Protection, Burgtec, DT Swiss, Five Ten, Flare Clothing, G-Form, Gamut, High Five, Hope Tech, Lazer, Madison, Odlo, Pro, Sixth Element and many more.
Taking part in the demo will cost £10 per day for registration. Pre-booking for bike demo sessions opens at 7pm on Thursday, March 9th from tweedlove.com.
