BikeBiz Bicycle and cycling retail news
Trek is returning to consumer events in the UK with an appearance at January’s London Bike Show.
Trek’s Project One customisation programme for the flagship 6 Series Madone and Speed Concept Bikes will be at the show. The programme lets customers select from ten bikes, six colour schemes and 14 signature paint schemes. Every aspect of the bike kit – including matching wheel decals and the addition of a name on the top tube – can be made, according to Trek.
Consumers using Project One at the show will be able to collect their one-of-a-kind bikes from their local Trek retailer for setup and collection.
A competition to use the Trek Fit, bike fit, programme at the show will run in the weeks leading to the event, offering one of four fittings at the show by a Trek Fit expert, worth up to £180.
Bontrager P&A will be showcased at the event too, included in a ‘virtual Project One’ showcase.
