BikeBiz Bicycle and cycling retail news
New British-based brand Radial Cycles will be the Platinum Partner of the forthcoming UCI Cyclocross World
Cup in Milton Keynes on November 29th.
Radial Cycles will be using the event to launch their brand, giving the public the first glimpse of their new
range of 33 bikes as well as supporting parts and accessories. It will also be an opportunity for visitors to
meet and get to know the team behind Radial.
Developed through experience, designed in Britain and manufactured in Taiwan (assembled and dispatched in Britain), Radial Cycles has been created to inspire performance at all levels and disciplines. Dedicated to continuous customer service and support, the direct to customer website, www.radialcycles.co.uk, provides every customer access to ‘desirable products at
the right price’, the new brand said.
Brand manager Matt Pryke said: "We’re delighted to become the Platinum Partner of the UCI Cyclocross World Cup; this event will be a major stepping stone as we launch Radial.
"What better way to launch a British brand than during this exciting event, held in Britain for the very first time."
UCI event director Simon Burney added: "It’s a major coup for us to bring the UCI Cyclocross World Cup to Milton Keynes. Our partnership with Radial Cycles supports our best-in-class vision of associating with dynamic, progressive brands to help deliver our world class events."
For more information on the event visit www.miltonkeynesworldcupx.com
