BikeBiz Bicycle and cycling retail news
Raleigh UK has created a new range of consumer catalogues specific to cycling disciplines.
The guides are packed with information on Raleigh’s new bikes and accessory ranges with tips on the right bike for customers and jargon-free explanations on specific equipment parts for the less informed rider. As a strategic part of the distributor’s marketing campaign the catalogue will be inserted into Cycling Plus and the performance mountain bike guide into What Mountain Bike.
The full range of catalogues, including a new 254-page trade manual with updated price lists, are available to Raleigh and Diamondback stockists and can also be viewed at raleigh.co.uk.
Following on from the recent POS programme, Raleigh also has a new catalogue dispenser available to stockists. This holds eight catalogues and can easily be slat or wall mounted.
