BikeBiz Bicycle and cycling retail news
See.Sense of Northern Ireland has announced Raleigh is to be the sole distributor for the UK and Ireland markets for the ICON "intelligent" LED light.
“See.Sense is excited to be working with Raleigh to bring ICON to even more stockists across UK and Ireland,” said Philip McAleese, See.Sense CEO.
He added: “With the newly released ICON, we’ve built on all the good things from our groundbreaking intelligent light and delivered something even more exciting by adding connected features.”
See.Sense lights are stocked by more than 60 retailers across the world.
"A bonus from the retail point of view is that the connected features such as crash detection and theft alerts allow opportunity for it to be sold as a year round product not confining it to the typical light buying season," said McAleese.
Paul Cooke of Raleigh UK said: “See.Sens have a real passion for the product, brand and future direction. We feel there is a great fit between the two brands and are passionate about playing our part in the success of the brand."
See.Sense is designed and manufactured in the UK. The company was nominated in the Bike Biz 2015 Awards as ‘Breakthrough Brand of the Year’ and being voted as the winner of the People’s Choice ‘rear light of the year’ by Road.cc.
