BikeBiz Bicycle and cycling retail news
Raleigh has announced an exclusive partnership for the UK and Ireland with USWE hydration backpacks.
The full cycling product range will be available from late February onwards with promotions throughout the year available to its IBD partner stores.
"As consumer purchasing trends change we are reacting by offering independent shops products that are in demand, USWE will present real value by responding to the popularity of EMTB and enduro here in the UK," said a statement from Raleigh.
USWE started in 2007 with the aim of "building action packs capable of withstanding the harshest conditions without feeling like you are wearing one".
Kenny Wilson, brand manager at Raleigh UK, said: “Being a Mountain bike rider I have seen USWE hydration bags at events and races and liked what I saw.”
Raleigh UK’s managing director Pippa Wibberley added: “As a leading player in UK bicycle parts and accessories distribution it is vital that we continuously drive improvements. Adding to this our ongoing drive to strengthen our brand portfolio with the products and brands that consumers are demanding, I am confident that our customers will achieve great things throughout the rest of 2019 and beyond.”
