BikeBiz Bicycle and cycling retail news
Raleigh UK has partnered with Motion Works organizers of the Silverstone Classic weekend on 25th – 27th July to become the bike supplier for their events team.
Instead of driving around the circuit the team will now be setting a great example to the public by riding fully equipped mountain bikes supplied by Raleigh, this will make them more visible and accessible during the event to the public.
This three day festival of classic motor racing from the 1920s to the 1990s is the only event of its kind to be run on a full Grand Prix circuit. The event attracts over 60,000 visitors and has many off track activities to appeal to enthusiasts and their families.
“The Silverstone Classic is targeting exactly the right market for the Raleigh brand and we are very proud to be associated with the event and sit alongside other household names with the same brand values and heritage as ourselves like Matchbox and Scalextric,” said Geoff Giddings Raleigh UK.
