Goward was Raleigh’s first female rep. When she joined 18 months ago she said the Raleigh post was her “dream job”.
She’s a cyclist to the core, rides for an IBD team and loves selling to independents.
Goward already knew a lot of the Raleigh accounts she visited in the South East because she used to pop in to them after flogging pharmaceuticals to the independent chemists she used to service as part of her job with AAH, the drugs wholesaler.
Cycling is in the blood. Her dad’s a roadie, her brother a time trialler and she was the 1983/4 British BMX race champion for the 11-13 age group.
Prior to joining Raleigh, Goward raced on a Kona Explosif. She then switched to an RSP 600 and will now, no doubt, be seen riding a Cannondale.
Sorry, no up to date pic of Caroline Goward aboard a Raven, but here’s a shot of her promoting Diamondbacks…