Real estate services firm CBRE will act as the official brand partner to the WyndyMilla Racing Team and cycle manufacturer.
The partnership will see CBRE receive extensive branding rights on the WyndyMilla team kit and carbon bikes. The company will also act upon the partnership through a series of company-wide staff bike rides, events, incentives, and discounts, including the opportunity to take part in a 12-week fitness programme hosted by WyndyMilla’s sister company The Fit Cycle.
CBRE will also be given access to a variety of WyndyMilla’s events and initiatives throughout the year, including supportingWyndyMilla in its bid to improve the speed and efficiency of the Sahara Force India Team during the F1 Championship.
WyndyMilla director Henry Furniss said: “We are hugely excited to be working with CBRE, a company in the top half of the Fortune 500 that understands the power and accessibility of cycling to help create a happier healthier and ultimately more productive environment in the workplace.
“In a move to challenge the way in which grass roots cycling teams are funded in the UK, we are working closely with our new sister company The Fit Cycle and the CBRE team riders to help lift and invigorate the CBRE workforce.”
The WyndyMilla racing team consists of 15 riders, including, ex GB Cycling International medal winner Andrew Critchlow, the Nike sponsored athlete John McAvoy and British Cycling Paralympic coach Andrew Pink, together with WyndyMilla and The Fit Cycle’s founders Henry Furniss and Nasima Siddiqui.