BikeBiz Bicycle and cycling retail news
Hotlines has appointed Andy Gowan to look after the UK marketing of its ever-growing portfolio of brands, which now number in excess of 40.
Gowan joins from UK distributor MMA Sports, where he has been European export sales manager for the past 18 months.
Before that Gowan worked at Trek UK for five years in a marketing role. Gowan brings a depth of experience from all aspects of the cycling industry, having worked at dealer level, distributor sales and marketing and also with a manufacturer.
Gowan said of the role: “I’m really looking forward to working with such a strong portfolio of brands and a great forward-thinking team. There will be a lot of hard work, but I’m really looking forward to the challenge.”
Zyro has recruited Sarah Darling as marketing coordinator. The move follows many other recent appointments across the business and Zyro’s continued expansion, having recently smashed all previous monthly records by turning over £3.35 million in September.
Darling brings with her a wealth of all-round marketing experience gained from previous roles. Her remit will include project managing key marketing initiatives, including The Orange Pages – Zyro’s retail guide to cycling parts and accessories, all consumer catalogues and advertising.
Jane Watson, Zyro’s head of marketing, said: “Sarah coming on board is our first addition to the central marketing team, which means we can now accelerate our marketing activity for 2010 and beyond.”
Pelican Public Relations has re-appointed environmental, food and sports public relations specialist Richard Truman.
Truman previously worked for British Cycling, where he handled media relations for the Great British Cycling Team and promoted a wide range of events including the UCI Track Cycling World Cup at the Manchester Velodrome.
Pelican MD Michael Bennett said: “Richard is a determined, focussed, enthusiastic and extremely dedicated individual. It is a pleasure to welcome him back to Pelican.”
Pelican specialises in promoting within the sports and leisure, sustainability and environment sectors.
