BikeBiz Bicycle and cycling retail news
Redshift Sports has confirmed Ison Distribution as its exclusive distributor in the UK.
The US based bike component company was founded in 2013 by three mechanical engineers and has since grown the product line to include components for road, gravel, triathlon, commuting, and e-bikes.
Erik deBrun of Redshift Sports said: “Interest in our suspension stems and seatpost is very strong throughout Europe, and the opportunity to partner with Ison came at a perfect time.
“Given Ison’s expansive dealer base, and experienced sales team, we felt like they were the perfect partner to help Redshift Sports continue to expand in the UK.”
Ison provides IBDs with a variety of cycling products and supports dealers and the end customer with a team of sales representatives who cover the entire country.
Bryan Harris, UK brand manager for Ison, said: “Ison are super excited to be working with Redshift.
“Ison Distribution is renowned for providing the UK IBD dealer base with many of the most sort after and innovative components, and Redshift’s line-up dovetails to complement and further enhance our range of offerings.”
