Poznan/Oborniki in Poland is the site of a new 5,000 square metre factory for DT Swiss.
Now open for production, the factory has launched alongside a new European Service Centre, following an increase in demand for DT Swiss' wheels, which are designed and developed in Switzerland.
Every wheel is hand built, tested and given a certificate of guarantee before leaving the facility.
Frank Böckmann, one of DT Swiss' proprietors, said: "The opening of our factory in Poland is an important step to be able to meet increasing demand on high quality DT Swiss wheels and to maintain our leading position in the market in the future.
"The production location within Europe is perfect to guarantee short delivery times and to supply the customers as quickly as possible."