The £1000 grant comes via a management improvement programme called Addmore.
There is no requirement for a proprietor to make any contribution over and above the grant.
The application must be from a limited company that has a minimum of 20 employees. Employees are classed as anyone on the payroll but also include 'volunteers' such as young people who help out instore or older family members who give advice.
The training must be taken before March 2006. The £1000 grant covers eight hours sales training. The Addmore programme runs in London but the grant extends to all parts of the UK, including Northern Ireland.
Six IBD groups have applied for Addmore funding via Colin Rees so far.
"This is a terrific incentive," said Rees.
"The government has created something for nothing. There are truly no catches and no extras and it is open to any limited company who applies."
The 20 employee requirement could be removed.
"I am investigating the possibility of grants being made available to smaller businesses," said Rees, who was the ACT's sales trainer for eight years and also led business courses for selected Madison customers. He now works independently, trading as Quest Consultants Ltd.