14 000 tax workers to be exposed to pro-bike message

Wouldn't you just love to say 'on yer bike' to the taxman! Well, that's what Jim McGurn is doing (and to taxwomen, too). 'Get Cycling', McGurn's 16-page cycling-taster magazine, is soon to be placed on the desks of all 14 000 workers at the Newcastle on Tyne inland revenue and pensions office. And there's to be a taxman-specific bicycle try-out day as well...
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All positive stuff, and quite clearly needed because, out of the 14 000 workers, only 40 currently cycle to work.

McGurn's Company of Cyclists has been commissioned to stage a bike try-out day on 12th June. It's for the tax workers only. And the day before, the try-out session will have been wheeled out at Newcastle's Freeman hospital in order to attract staff there to think bike.

http://www.companyofcyclists.com

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