2Pure has picked up anti-saddle-soreness cream brand Chamois Butt'r.
Shown alongside the new Ibis range at last week's Cycle Show, the cream comes in a 'Eurostyle' tub (as well as in sachets) and utilises witchhazel, among other ingredients to gently lubricate the skin.
BikeRumor.com has an in depth review of the product, including ingredients and 'sensation' here.
More on the Ibis bicycle deal can be found here. The Ibis Mojo has won MTBR.com's 'bike of the year' award three years running.