Christopher Zigmont, Pedro's CEO, said:
"2pure has a growing reputation for delivering intense, high-quality customer service, as well as a strong conveyance of brand value for the companies they represent."
"2pure shares our ethos, not only with respect to the planet, but with respect to one's personal space as well. They'll be our partner in cleaning up the health of the environment in the back-shop across the UK."
2pure director George Bowie said: "This is the result of a courtship that has spanned more than a decade. It is fantastic to get the opportunity to work with such a pioneering brand and we look forward to making the full line available to the already loyal UK consumer.
"The fact that the brand and company is so focused on making environmentally-friendly products is a key attraction for 2pure."
2pure is also the UK distributor for Clif Bar, Crank Brothers, DeMarchi, Ibis, Jimi, Feedback, Lizard Skins, Nema, Niterider, and Pinhead.
Pedro's is a Massachusetts-based supplier of bicycle tools, lubricants and bike-care products. It is the official tool and lube partner to the Garmin/Slipstream Pro Cycling Team and the Luna Professional Women's Cycling Team.
Pedro's has formerly been distributed in the UK by Fisher Outdoor Leisure, Trek and Greyville although has been latterly consumer-direct via Chain Reaction.
Zigmont, a former exec at Mavic USA, is also a senior advisor to the US Press Camp show.
At the 2009 event, Pedro's unveiled its 2010 line-up including an updated master tool kit which now has 65 tools in a tough box.
Pedro's also launched a multi-tool that doubles as a rear QR. The Tülio - named for the 1930s inventor of the QR lever, Tullio Campagnolo – is suitable for 130 and 135mm rear quick release hubs. While not much bigger than a standard QR lever, the Tülio has eight toolsL 4, 5, 6 and 8mm Allen keys; a No. 2 Phillips screwdriver; a chain tool and a pair of spoke wrenches (3.0 -3.2).