3T produces anti-doping stem cap - BikeBiz

3T produces anti-doping stem cap

Italian brand 3T has partnered with Bike Pure of Ireland to create a fund-raising anti-doping handlebar stem cap
Author:
Publish date:
3tbikepure.jpg

The blue stem cap fits 3T's ARX stems and is Bike Pure cyan. 3T calls it a "visible badge of commitment." Each sale earns Bike Pure $1.

Bike Pure is an independent, non-profit organisation "formed to protect the integrity of cycling and promote clean cycle sport."

Riders signing up to the Bike Pure 'Honour Code' promise without performance enhancing drugs. First deliveries go on sale mid-June. The 3T logo also goes on the new Bike Pure jersey, produced by Blackbottoms, the US club kit sublimation-printing specialist and twitterholic.

Among the young pros who have signed up to support Bike Pure are Irish champion Dan Martin and Cameron Meyer of Garmin-Slipstream, and Kirsten Wild, Philip Deignan, Dan Lloyd and Dan Fleeman of Cervélo TestTeam.

Bike Pure spokesman Irish writer and cyclist Myles McCorry, said: "Bike Pure's sole mission is restore credibility to pro cycling. We have had 10,000 people from 40 countries join Bike Pure and their voice shouts as one in the call to protect the future of our wonderful sport."

3T boss René Wiertz said: "Bike Pure is a great cause for cycling, and we're proud they've invited us to make a contribution. The front cap of the stem is only a small thing but, for sure, it will get noticed."

3T sponsors ProTour teams Cervélo TestTeam, Garmin- Slipstream, and Team Milram.

Featured Jobs

cycles service promo

Shop Manager/ Head Mechanic

Cycleservice Limited I Sidmouth, East Devon I Salary: £22,000 Plus Share Incentives Available I Date Published Wednesday 30th May 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018

Sigma-Sports

Social Media Executive

Sigma Sports I Hampton Wick, Surrey I £22,000 to £24,000 per year I Date Published Monday 4th June 2018