ABUS sponsors Paris-Roubaix one-day classic - BikeBiz

ABUS sponsors Paris-Roubaix one-day classic

German locks-to-helmets brand becomes one of the sponsors the cobbled classic.
Publish date:
Social count:

ABUS of Germany has signed a two-year deal to become one of the official partners of the Paris-Roubaix cobbled classic.

The locks-to-helmets brand will have an advertising presence along the race route and inside the Roubaix velodrome, where the race finishes.

ABUS is helmet supplier to the BORA-Argon 18 pro team, and will be making available a Paris-Roubaix edition of its premium racing helmet, the Tec-Tical Pro v.2.

Christian Rothe, a member of ABUS’s management team, said: “As a well-established brand, we’re naturally excited about working with the renowned Paris-Roubaix race. Our involvement and the corresponding media presence will help us achieve our branding objectives by enhancing the emotional appeal and internationalisation of the ABUS brand.”

Featured Jobs

cycles service promo

Shop Manager/ Head Mechanic

Cycleservice Limited I Sidmouth, East Devon I Salary: £22,000 Plus Share Incentives Available I Date Published Wednesday 30th May 2018


Social Media Executive

Sigma Sports I Hampton Wick, Surrey I £22,000 to £24,000 per year I Date Published Monday 4th June 2018