BikeBiz Bicycle and cycling retail news
Apparel brand Altura and Cycling Weekly have announced a brand new custom clothing partnership for 2017.
Altura will supply the editorial team with all of its technical riding gear including custom jerseys, bib shorts, vests and accessories from the Proline Series of its custom clothing collection.
Altura brand director Clint Vosloo commented: “The Proline garments are technical and lightweight and will deliver the team at Cycling Weekly with its most comfortable ride experience yet. The garments are perfect for the varied conditions the British weather will throw at them this year; we are exited to see them out on the road.”
Through ride and research, Altura is continuing to engineer products that keep the rider in the saddle for longer by delivering garments that improve comfort and performance. Made in Europe from premium fabrics, the Proline series is tested by the team at ONE Pro Cycling.
Tech editor at Cycling Weekly Symon Lewis concluded: “Altura’s performance cycling garments are really making waves with their technical properties and fit. We are pleased with the design of the new Cycling Weekly garments and are looking forward to outing them to the test.”
