Future Publishing said it had had two million container downloads in the four days following Apple's unveiling of the Newsstand functionality as part of its iOS 5 last week.
Future launched more than 50 titles on Newsstand when it launched last Thursday. The mix of free, paid-for and premium products has attracted over two million downloads. Future said this "represents consumer spending well in excess of normal monthly revenues."
Future UK CEO Mark Wood said: “Future had sold more digital editions in the past four days through Apple’s Newsstand than in a normal month. It’s clear that Newsstand creates an amazing opportunity for publishers – and I’m committed to continue driving our brands through this great new distribution channel.
“We plan to include more sampler issues in every magazine container in coming weeks, as well as uploading high price-point bookazines and premium one-shot titles.”
Newsstand allows users of iPad, iPhone and iPod touch to find digital newspaper and magazine products in one dedicated place on the App Store, and organise them on a 'bookshelf'. New purchases go directly to your Newsstand folder. Then, as new issues become available, Newsstand automatically updates them in the background.
At launch Future has over 50 titles on Newsstand, including Procycling and other mags from Future's cycling portfolio.
In June 2011 Future was named Consumer Digital Publisher of the Year at the annual Association of Online Publishers Awards. Last month Future's Cycling Plus picked up a BikeBiz Award.
While 'container downloads' have been high, not all downloaders have been happy.
'Paul R 1968' wrote on the App store: "[Procycling on Newsstand] displays a sad lack of ambition for an iPad app: OK, so each issue is cheaper than the paper equivalent, but not only is there no value added, there is less functionality. This is just a scan of the mag."
The reviews for MBUK on the iPad are also poor with readers pointing out that iPad subscribers don't get covermounts.