Are you considering going one-brand only?

Trek and Specialized seem to be the flavour of the month in the US at the moment. Bicycleretailer.com has almost a story a week about IBDs becoming a little less 'I' in order to be tied in with one single supplier. Will the same happen in the UK? That's the theme for the May mag. Got opinions? Send 'em in.
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The April issue was put to bed today. It's the woman-specific issue and will be posted by the end of next week.

So, time to think about the following issue. As well as majoring on road bikes, the May issue will be checking out whether the UK is going to sneeze now that the USA has a cold.

Raleigh dealers can now choose to become Cyclelife dealers, buying into a franchise that ships with Raleigh's bike and P&A brands.

At the Giant dealer conference earlier this week, IBDs signed up for the new Giant In Store programme – a way of getting lots of great-looking bike POS stands and signage – but Giant MD Ian Beasant stressed the programme wasn't a franchise nor would it take over an IBD's whole shop ("unless that's what you want.")

Will other IBD-only brands be aiming to gain more exposure in 'retail partner' shops? Will UK IBDs want to minimise the 'I' in order to strengthen the 'BD'?

We'll be doing a big call around to find out but if you have strong opinions on the subject, email onebrand@bikebiz.com

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Trek UK I Milton Keynes I Competitive Salary I Date Published Wednesday 20th March 2018