ATB Sales help with police sting - BikeBiz

ATB Sales help with police sting

A decoy Marin hardtail was used to close down a bike theft gang in Guildford
Author:
Publish date:
atbsalessting.jpg

Bike crime across Surrey has been reduced by a police sting operation that involved Marin’s UK distributor ATB Sales.

ATB supplied a new bike which was used as bait to catch cycle thieves in the act.

The bike – a Marin hardtail – was chained to a set of railings in Guildford with an inferior lock to tempt the bike snatchers.

230 bikes had been stolen in the Guildford area in a three month period.

The operation was the brainchild of neighbourhood police officer Sean Burridge.

He said: “ATB gave us a great bike and it was just what we needed. Bike crime over the past six months has fallen by 50 percent as a result of this and several other initiatives.”

Ross Patterson, ATB’s sales and marketing director, said: “This operation highlights the need for good bike security and the merits of a strong lock.” 

There's a comprehensive article on bike security here.

The police put an Immobitag transponder in the bike’s frame. This allows them to identify stolen bikes and return to their rightful owners.

ATB’s Platinum Care programme includes insurance and a subsidised purchase of a transponder device.

Featured Jobs

cycles service promo

Shop Manager/ Head Mechanic

Cycleservice Limited I Sidmouth, East Devon I Salary: £22,000 Plus Share Incentives Available I Date Published Wednesday 30th May 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018

Sigma-Sports

Social Media Executive

Sigma Sports I Hampton Wick, Surrey I £22,000 to £24,000 per year I Date Published Monday 4th June 2018