BikeBiz Bicycle and cycling retail news
Edinburgh Bicycle Co-operative, Alpine Bikes, Leisure Lakes, Rutland Cycling, Cycle Surgery and Cycles UK are among the names that have committed to online retail sales training platform Myagi.
The e-learning network – newly launching into the UK cycle industry – said more retailers will be announced shortly. In the meantime, this consortium of cycle retailers will launch training on the Myagi platform later this year, connecting product-based content produced mostly by brands, for sales associates. The training will provide customers with an enhanced in-store shopping experience, and will serve to increase sales and customer service, Myagi said.
With the potential to provide video training from multiple brands all in one convenient place for the retailer, with quizzes to test understanding-post video, the Myagi platform connects brands with retailers to provide on-demand, product and customer service training to sales associates.
Jeremy Miles, Managing Director of Edinburgh Bicycle Cooperative, said: “We’ve been looking for a more cost-efficient and effective way to provide sales training to our front line retail staff. Myagi enables us to create our own content as well as connect product training videos from our brands directly to our staff to ensure appropriate levels of product knowledge and customer service.”
Alpine Bikes General Manager Keith Taylor said: “Myagi has already proven success in the sports and outdoor industry. Our sister company Tiso is using the platform and benefits from on demand, up to date product knowledge in a format they can easily absorb. It made sense for us to also adopt the Myagi platform which we believe to be a very innovative solution to a long standing issue of accessing product information easily and on demand.”
Leisure Lakes owner Tim Noy said: ”Anything that helps our staff access up to date product knowledge is a good thing. Myagi allows staff to train online and on demand, making it really accessible. Having all our online training in one place makes perfect sense and is something both retailers and brands can benefit from.”
Richard Schofield, Owner at Cycles UK, said: “Our brands already do some great in person work to help ensure our staff have a deep understanding of their products but we believe the adoption of Myagi will be an excellent online training compliment in the cycle industry. Myagi provides a common platform ensuring front line staff have the product knowledge they need to advise and guide customers on their shopping journey”.
Myagi’s business development manager Richard Smith added: “It’s exciting that so many highly respected retailers are adopting our platform. We are already in conversations with some of the industries leading brands who have recognised the benefit of a multi-brand retailer training platform. We believe this is something the whole industry will benefit from, so we invite bike shop owners, brands and distributors of all sizes to contact us and be a part of the Myagi cycle consortium launch later in the year.”
For more details either email richard.smith@myagi.com or look out for the forthcoming July edition of BikeBiz.
