Bike 2000 lives

With all the hype surrounding the opening of the National Cycle Network and the National Cycling Festival 2000, Futures Bike 2000 show at the NEC, 28-30th April, hasnt had much of a look-in...
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Up to 40 000 enthusiasts are expected to turn up at the NEC at the end of the month to see the usual thrills, spills and trade stands. In amongst all the retailers, there are a few non-selling exhibitors.

Marin never attends, Scott pulled out two years back but notable absences this year include Trek, Specialized, and Cannondale. Giant had a big stand last year although this year they are building the try-out track instead and this will be draped in Giant banners and other promotions.

The lack of stands from the 'sexy' brands perplexes Michael Bonney of Orange because Bike 2000 will be the companys key show of the year: Wed notice it if we werent there. It would effect our business. If some of the other key brands arent there that means more people on our stand!

The publicity machine is grinding away right now with show mentions expected in Stuff, Maxim and other lifestyle magazines. House ads in Future titles will bring in the core audience. SSM are handling the PR. Competitions for bikes and tickets have been organised in The Times, Midlands newspapers and radio stations.


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Trek UK I Milton Keynes I Competitive Salary I Date Published Wednesday 20th March 2018