£100,000 is to be made available for projects that will encourage people to take up cycling. The funding, raised by the Bike Hub levy scheme, will be allocated to worthy initiatives based within the UK.
Bike Hub chairman Phillip Darnton told BikeBiz that the funding could be split between four projects getting £25k each, or the whole £100k could be allocated to a scheme.
"Bike Hub is about safeguarding the future of cycling,” Darnton explained.
“We’ll likely favour ideas to do with younger people because we feel that cycling needs to become a way of life.”
Darnton suggested: “A good idea for a project might be a scheme to get more girls on bikes. These girls will grow up and might become mums who will then influence whether their kids cycle to school."
The Bike Hub chairman - who is also chair of Cycling England - praised Bike It, the Bike Hub seed-funded scheme that aims to increase the numbers of children biking to school, and said he would like to see initiatives in a similar vein to bid for the funding.
All must be scalable and could be from anywhere in the UK. An announcement will be made soon regarding where bidders can get further information.