BikeRadar Live takes charitable cause to heart - BikeBiz

BikeRadar Live takes charitable cause to heart

Official charity partner named for Future's bike festival
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The British Heart Foundation has teamed up with this year's BikeRadar Live event to become official charity partner.

Taking place at Brand's Hatch on the weekend of July 10th to the 11th, BRL will see a range of events including a 'BHF Indy Track Ride', where riders will be encouraged to raise funds for the worthy cause.

BHF event organiser Adam Brockett said: 
“This is an excellent opportunity for the BHF to be part of a festival atmosphere, host an event and to reach real cycling enthusiasts from around the country. We are really pleased to be working with the BikeRadar Live team and look forward to a very successful event.

Cycling is great fun, and a fantastic way of getting fit and keeping your heart healthy, so we’re really excited to be working with Future to promote both cycling and the health benefits of it and we hope that the cycling industry will get behind this partnership.”

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