Olympic gold medallist Chris Boardman has praised his relationship with Halfords, saying it has brought high quality bikes to more people at affordable prices.
Speaking to BikeBiz, the cycling champion revealed that he has sign off on each bike in the Boardman range, including for 'every single nut and bolt'.
He said: "We have been able to bring high quality bikes of the specification we wanted to achieve to more people than via other routes to market, and for an awesome price, which is a fantastic combination.
"Seeing the top scores we receive in pretty much every independent review we put the bikes up for is testimony to this being a winning formula. It also gives the customer real confidence to buy, too."
Boardman also praised colleague Alan Ingarfield, former UK Ironman record holder, for his pivotal role in getting Boardman bikes off the ground.
"Alan should get credit for being the company founder. He found me with an outline idea of making performance bikes and his enthusiasm was infectious.
"He’s very passionate about sport and still does huge amounts of training. Alan might be quiet and prefer to stand in the background, but he was the catalyst and without him this wouldn’t have happened."
Read the full interview here.