BikeBiz Bicycle and cycling retail news
Breezer Bikes are set to return to the US and European markets after a ten-year-plus absence from the business.
The Breezer brand’s return appears to be focused on off-road at present, with the first two ranges announced – the Lightning and Thunder – now available at bike shops in the United States and across Europe.
Dealers both old and new are encouraged to swing by the Breezer booth at July’s BikeRadar Live.
The Thunder series includes three hard-tail models including the Thunder Elite, the new top-of-the-line Breezer race bike. The Lightning Team is for aficionados of steel.
The Thunder and Lightning frames feature Breezer D-fusion tubing, first introduced by Breezer in the 1990s. D-fusion tubes feature D-shaped cross sections that diffuse stress at key points in the frame while eliminating heavy and ride-deadening gussets. Curved down tubes provide the necessary clearance for today’s long-travel forks and are strong, light and resilient. The seat stays wrap around the chain stay-mounted disc brake. This
forward brake mount is not only more protected, but also more rigid for less brake howl.
Breeze said of the brand’s return: "My 1990s Breezers were the most advanced hard tail frames of the day, so my goal with the new bikes was to update the frames for more suspension, more tire clearance and disc brakes, and once again provide the best available hard tail bikes."
Breeze decided to begin building mountain bikes again due to strong consumer demand.
"So many people were asking for them," he said.
Purchased in 2009 by Philadelphia-based Advanced Sports, Inc., (ASI) Breezer now has the horsepower to do both commuter and mountain bikes.
