Brooks England, the Italian-owned manufacturer of handmade leather saddles, is ramping up its marketing by inviting dealers worldwide to submit applications to be Dealers of Excellence.
Following submission and review, fifty dealers will be selected worldwide and will be rewarded with a not-for-sale limited edition white Swallow. Applications are being accepted now through June 30th.
While there are only fifty white Swallows up for reward, there are 'star' symbols of recognition to be awarded. Rivet rankings will be:
1 Rivet for Good dealers
2 Rivets for Distinguished dealers
3 Rivets for dealers On the Rivet
4 Rivets for Excellent dealers
5 Rivets for Outstanding dealers
6 Rivets for Supreme dealers.
One through five rivets will receive prizes while the fifty selected Supreme dealers will receive the white Swallows.
The Dealers of Excellence program is not judged on sales alone. More essential to gaining a 'six rivet rating' will be a demonstration of "brand passion," said a statement from Brooks.
There will be Dealers of Excellence Award Ceremonies held at Eurobike 2008, Interbike Las Vegas 2008 and Cycle Mode Tokyo 2008.