Brum's Bicicielo adds coffee shop to high-end offering

Bicicielo is to open an in-store coffee shop.
Author:
Publish date:
Social count:
0
1-cafe1.jpeg

Pinarello-stockist Bicicielo of central Birmingham has converted a till station build-out into a bar for a coffee shop. It opens this weekend and joins the store's existing "internet beating" services, such as bike fitting and being the hub of an active cycling community. A lock-up will also open so customers can secure their (high-end) bikes when shopping or popping in for a coffee.

Bicicielo is on Temple Street, up from an Evans store, and is surrounded by financial and legal firms. The store has 100+ Pinarello bikes on the sales floor, including the new Dogma F8. The most expensive build to date has been a Pinarello for £11,500, without wheels.

Open for four years Bicicielo is owned by racer Andy Collis, formerly with the Pinarello RT/Rudy Project team. His father-in-law Mark Francis is part of the store's management team.

It's possible to visit Bicicielo virtually thanks to Google Maps

Image placeholder title
Image placeholder title

The coffee shop replaces this till station.

Featured Jobs

trek promo

Category Planner

Trek UK I Milton Keynes I Competitive Salary I Date Published Wednesday 20th March 2018