Canadian cyclists turn to the road - BikeBiz

Canadian cyclists turn to the road

Shift in bike sector popularity leaves MTB sales flat in the territory
Publish date:
Social count:

Canadian cycle consumers are turning to the commuter, hybrid and road sectors at the cost of the territory’s traditionally strong mountain bike market, according to leading voices from the Canadian cycle industry.

Canny manufacturers in the MTB sector have adapted their business model to keep up with the trend, including Rocky Mountain. The brand’s general manager Charles J Russell told BikeBiz: “The area that is growing most rapidly is the urban or commuting sector. We are predominantly a mountain bike brand, but we have responded and continue to respond with our own approach to this sector.”

A flat MTB market hasn’t hurt the trade in general either, according to BTAC executive director Janet O’Connell: “Hybrid and road are showing the most growth. The mountain bike sector continues to be static and is seeing a decline in lower priced models. Our data collection programme shows a trend by consumers toward higher quality bikes, which is very positive for the IBD sector.”

Micasport president Lutz Brode is also optimistic about the future of the sector. He told BikeBiz: “I would say that road, higher end road and hybrid are popular currently in Canada. Consumers appear environmentally sensitive and therefore look to alternatives to motor power. The economy is on fairly solid ground.”

Click here for more.

Featured Jobs

cycles service promo

Shop Manager/ Head Mechanic

Cycleservice Limited I Sidmouth, East Devon I Salary: £22,000 Plus Share Incentives Available I Date Published Wednesday 30th May 2018


Social Media Executive

Sigma Sports I Hampton Wick, Surrey I £22,000 to £24,000 per year I Date Published Monday 4th June 2018