Retailers with a Profile Racing account are soon set to receive a brand new BMX magazine launched this month by Mike Netley.
The ex-Ride BMX employee's first issue should be landing with around 300 retailers in the UK early in December. Copies are also available on request to stores with a 4Down Distribution account.
All sectors of BMX will be covered, aside from racing, which Netley concedes recently launched Fast Lane is covering well.
He told BikeBiz: "Case's editorial content will largely revolve around the UK and the various scenes within, though the magazine will be largely made up of contributor articles, so content will come in from all over. We've got some great contributors lined up too, with even niches like flatland covered. In fact, we have SouthSea Skate Park's co-owner and flatlander Effrain Catlow contributing to each issue."
Netley continued: "The thinking behind Case is really to offer an alternative to what's already on the market. I've wanted to do my own thing for a long time. The magazine is reliant on advertising, so the first issue has been funded by myself. Now something's in print, I'm hoping to draw further industry support as plenty of companies have expressed an interest in what Case is looking to achieve."
Casebmx.com has also been launched to sit alongside the magazine. An online store has also gone live as part of the site, with a Case branded t-shirt now on sale.