Chain Reaction leaks new store details

10,000 square-foot state-of-the-art store opening next month
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Chain Reaction Cycles is to open its standalone physical store on Boucher Road, Belfast at the end of August 2011.

CRC confirmed it was opening a physical store after rumours circulated in the trade earlier this year.

Product from the commuter/city, kids, road, mountain biking, BMX, triathlon and downhill sectors will be available in-store.

The firm said: “With an uncompromising level of service from a team of highly qualified staff we will provide bike repairs, servicing, cycle fitting, gate analysis, performance fitting, cycle-to-work, maintenance courses plus online orders and collection.

“As well as ample parking our customers will also have an in-store lounge area we aim to foster a community spirit with a place to meet friends, catch up on the latest cycling gossip or chat about the latest high-tech gadgets.”

Address: Unit 1, Balmoral Plaza, Belfast, BT12 6HR

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There will be more on this story in the upcoming August BikeBiz.

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