Charge Bikes - part of the Cycling Sports Group UK - is offering retailers store-in-store makeovers. It has partnered with a select number of its stockists to provide customers with a destination to view, try and buy Charge bicycles. To become a Charge "premium retailer" a shop is required to stock at least three bikes from all three Plug, Cooker and Grater ranges.
The bespoke point of sale areas in the stores are being rolled out gradually. One of the first was Batchelors in Warminster. This has been a Charge Bikes retailer for many years. Charge has 27 premium retailers throughout the UK, and anticipate to complete store fits in all of them within the next couple of weeks.