For those non-Italian speakers out there, the proverb is "marry in haste and repent at leisure."
And by what tortuous means are we going to link that hoary old phrase to a sales pitch? Simple, if you are wavering whether to book an ad in the BikeBizBible or not, waver no more, take immediate action.
The 2003 BikeBizBible is being prepared now, don't wait for the book to come out to realise you really should have been in there.
The last, big, fat edition of B3 was in 2001. There was an updater edition in 2002 but that was sponsored by Madison and carried nobody else's ads.
That means those companies which placed ads in the first BikeBizBible got two years of solid, day in, day out exposure.
Producing a 324-page, spiral-bound, chain-it-to-your-desk, must-have trade directory is no simple task. It's likely there won't be another full edition of the BikeBizBible until the end of 2004, or beyond.
(The sponsorship deal for the 2003/4 refresher edition has already been snapped up).
The real estate value of being in the bike trade's one and only Bible is almost beyond price, but we're kind souls and we have a down-to-earth price list.
Scroll down to the bottom of http://www.bikebiz.co.uk/b3/updateb3/ and tick which ad you'd like.