BikeBiz Bicycle and cycling retail news
12 ad creatives will be immersed for two weeks in a 1970s office, with no computers, cellphones or bicycle couriers.
They have to come up with creative treatments for the Chopper’s Christmas TV ad campaign.
The 1970s Office team would also compete against a creative team using modern technology. The series will be filmed in July.
Raleigh has recently added mass-market catalogue retailer Argos to the roster of Chopper retailers. At the product’s launch, Raleigh MD Mark Gouldthorp said Choppers would only be available from Halfords and IBDs which committed to a twinned buy-in programme of Choppers and Raleigh parts & accessories.
