BikeBiz Bicycle and cycling retail news
Cycle Republic has opened its fifteenth shop in the heart of Edinburgh’s financial quarter.
Olympic champion Chris Boardman was present to officially open the shop and meet the queue of customers. The new shop – which is located in a prime location on Morrison Street, Lothian amongst the city’s commercial and business district – is only five minutes from Haymarket railway station.
The shop is stocked with a range of bikes, parts, accessories and clothing to suit a broad range of both city cyclists and enthusiasts. The retailer’s exclusive flagship brands include the Boardman range, started by Chris Boardman and also the Basso bikes range, which is now producing road, track and CX bikes.
Cycle Republic also holds a specific range of female-friendly cycling products, featuring the exclusive Pendleton and Orla Kiely bike range, plus a host of brands such as Haibike, Mavic, Kask, Bern, Pearl Izumi, Gore and Giordana.
Customers can also browse a vast range of e-bikes which start from £500 hybrid bikes and range to the latest KTM MTB e-bikes, plus the G3 with zero per cent finance options available.
Cycle Republic have partnered with Garmin to produce a specialist tech centre to enhance customer experience, hosting a new look play table which has been redesigned for 2017. The new tech centre also features the very latest technology Smartfit bike sizing technology providing the customer with a comprehensive evaluation in finding the correct sized bike.
The Edinburgh team will provide bike servicing and repairs, with free courtesy bikes on hand for more extensive repairs. Cyclists in the market for a new bike can also take bikes on a test ride in as part of a free try before you buy scheme, to help choose the best model for their ride.
The brand’s reward card scheme, believed to be the first of its kind in the UK, offers excellent rider benefits including free puncture repairs and a half price annual service, plus access to offers and VIP in-store events.
Commenting on the opening, Cycle Republic managing director Peter Kimberley said: “It is really exciting to open our first Cycle Republic shop in Scotland with Chris Boardman. Edinburgh is passionate about growing their cycling infrastructure making it a fantastic city for cycling. We are extremely pleased to have such a great location in the heart of city, allowing us to offer something different to the local cycling community.”
